Repurpose Your Content

Repurposing your content makes good business sense. It’s a good way to squeeze out as much value as possible from your current content. And repurposing also helps your customers by providing fantastic content in a variety of ways.

Here are a few ideas to help you repurpose your content:

Recycle. There’s no need to just use great content once. Recycling your content benefits everyone in a positive way. A good way to do this is to think about each piece of content and how you can reuse it.

A few ideas may be:

#1 – Take a special download report and use the content for article distribution. The report is only available for download on your website but you can use several articles within the report to distribute to article directories. That content will then work to bring you new subscribers to your site.

#2 – Use product content to create an autoresponder series. If you have an info product available for sale (or a free one) you can take snippets of that content and turn it into an autoresponder series. This way your customers can preview the content through the AR series and the AR series can promote the actual product.

#3 – Use the content on your website for a product. If you have articles on your website or blog you can easily turn these into a product. Simply choose a collection of articles you’ve previously written and make them available in download format for customers.

You can choose to use this content as a free giveaway to gain more subscribers, or you can turn it into an actual product for purchase. Not everyone is likely to look through your whole website or blog to find the content. Also, people will often pay for the convenience of having the information at their fingertips without having to search for it.

#4 – Use your newsletter to attract search engines. If you have a regular newsletter which you send out make sure you also add it to your website or blog pages after sending. This will help you attract more search engine traffic and will give customers an archive to view previous newsletters.

#5 – Turn your audios into content. If you have audios on your website, use them to get more free search engine traffic. Have the audios transcribed and place them on your website or blog pages. This also gives your customers options, as some people will prefer to read rather than listen to an audio.

With a little thinking and planning you can make your content go a long way.

Website Maintenance

Web maintenance isn’t something a lot of online entrepreneurs think about. In fact it can be quite a mundane task for most. However, it is important to keep your website ticking over smoothly.

Here are a few reasons why maintaining your website is important:

# Attracting the search engines – Search engines are important to the livelihood of your online business, but they don’t like “dead” websites. Websites which have been left static without updates or fresh content are a no-no in the online world. Another thing search engines don’t like is broken links.

As you build your web pages it’s easy to miss broken links. A good strategy is to double check every link you add to your website. Inevitably you may miss some or some may become broken with time (as web addresses change and so on). Regular maintenance and “check-ups” for your website will help you spot these broken links and keep your customers and search engines happy in the process.

# Updating information may increase your sales – Regularly looking over your website will also help you make changes and adjustments as necessary. For example, you may have started promoting whatwas a great product two years ago but now that product may be outdated and not so great anymore. By updating your website you may find products and promotions which are a better match for your visitors. This means more money in your pocket and more satisfied visitors.

Look through your old web pages to see if there are any promotions which can be updated or given a little extra “oomph.” Times change and on the internet time moves at a faster speed – keeping up with the times is important and you can do this by simply looking over your pages and tweaking as you go along.

# Keeping track of your stats is important – Another part of your basic web maintenance is keeping on top of all your visitor statistics. It makes sense to regularly go through your website and check how many visitors you have on a monthly basis, where they’re coming from, how they’re finding you, what pages they’re accessing and so on.

A running log of these statistics will help you quickly identify any potential problems such as loss of traffic or reduced income from sources such as Google AdSense and so on.

Regular web maintenance for your website is important. It can help you keep up with changing times, help to attract more visitors and ultimately make you more sales. If you find this task difficult to squeeze in, try scheduling it in for a set time each month or every few weeks. It shouldn’t take long and the time investment may make all the difference to your business. And finally, if you don’t have time to do the web maintenance yourself you can always think about hiring an assistant to help you with this task.