Santa Letters Business
The holidays are right around the corner and it’s the perfect time to launch a Santa Letter business or to boost an already existing one. This article takes a look at creative and fun ideas to make your Santa letter business a success this holiday season.
#1 – Boost your website appearance
One of the best ways to drive traffic and business is to give your website an overhaul. Taking a look at your present website and consider these tips:
* Update your samples – Make sure you have samples of your best Santa Letters online.
* Add testimonials – A glowing testimonial is worth its weight in gold. Add a few to your website home page.
* Offer special promotions – People like saving money. What about offering a “buy 5 get one for half off”?
* Make the payment process easier – Instant payment is great and PayPal is one of the most popular options. However, not everyone has a PayPal account. Track how your customers like to pay and see if you can make the payment process as easy as possible.
* Add more products or choices – Offering choices when it comes to content in the letter, stationery, and even special touches is a great way to help your customer customize their letter.
#2 – Boost website traffic
Now taking a look at your traffic, here are just a few ways to drive more traffic to your business:
* Advertise in ezines
* Pay-per-click ads
* Affiliate marketing
* Article marketing
* Article exchange
* Link exchange
* Social networking
* Auction sites/eBay stores
* Place online classified ads, for example Craigslist.org
#3 – Offline marketing
You may find your best clients are right in your very own neighborhood, so take the time to market offline too. Possibilities include:
* Post flyers in local establishments.
* Place samples and/or a brochure in local establishments. If you have gift shops in your community this is a great way to market to the holiday shopping crowd.
* Place an ad in your local newspaper.
* Place a listing in your yellow and/or white pages.
* Participate in charities or affiliate with a charity. For example, donate a portion of your sales to the event, and don’t forget to issue a press release about your plans.
#4 – Offer something unique
There are many ways to make your Santa letters unique, including:
* Special graphics
* Custom stationery
* Glitter or snow in the envelope
* A wax seal
* A beautiful hand-written signature from Santa
* A unique postmark, say from the North Pole (Christmas Cancellation Center) in Fairbanks Alaska.
* Stickers or other trinkets inside the envelope
#5 – Expand your business
You can also expand your Santa Letter business to include other holidays, including Kwanza, Hanukkah and even Valentines day and other special holidays.
When marketing and building a Santa Letter business, much of your success will depend on customer service along with your unique product. Add your personality, make your letters fun and inviting, and be sure to spread the word through the marketing ideas we’ve mentioned in this article.
